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Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Bill Stinnett
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Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Bill Stinnett
Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.
288 pages, Illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 15. November 2004 |
| ISBN13 | 9780071441889 |
| Verlag | McGraw-Hill Education - Europe |
| Seitenanzahl | 288 |
| Maße | 153 × 229 × 18 mm · 385 g |
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