Budget Constraints and Optimization in Sponsored Search Auctions - Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) - Bücher - Elsevier Science Publishing Co Inc - 9780124114579 - 26. November 2013
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Budget Constraints and Optimization in Sponsored Search Auctions

Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)

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Budget Constraints and Optimization in Sponsored Search Auctions

Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

224 pages

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 26. November 2013
Ursprünglich erschienen 2014
ISBN13 9780124114579
Verlag Elsevier Science Publishing Co Inc
Seitenanzahl 224
Maße 242 × 196 × 17 mm   ·   703 g

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