The Meaning of Commercial Television: The Texas-Stanford Seminar, 1966

Publisher Marketing: Commercial television deserves praise for its many achievements, but since its earliest days, almost everyone has agreed that it is also open to many criticisms. The Texas-Stanford Seminars of the 1960s, made possible by a grant from TV Guide magazine, were intended to help bring about the general improvement of television, and to provide a place and a climate for significant discussion. The vigorous and enthusiastic participation in the seminars by executives from the three major networks, from a number of group stations and independent producers, and from advertising agencies and some of the larger advertisers demonstrated the desire of the industry itself to recognize its own faults and to understand the complaints of its critics. The Meaning of Commercial Television collects the speeches presented at the second of these seminars, in April 1966.

Contributor Bio:  Donner, Stanley T Stanley T. Donner (1910-2003) was Professor of Radio-Television-Film at the University of Texas at Austin.