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Understanding Companies and Markets: A Strategic Approach
Lowes, Bryan (University of Bradford)
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Understanding Companies and Markets: A Strategic Approach
Lowes, Bryan (University of Bradford)
This path--breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firma s choice of strategy and the market consequences of these strategic choices.
320 pages, 0
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 20. September 1994 |
| ISBN13 | 9780631190998 |
| Verlag | John Wiley and Sons Ltd |
| Seitenanzahl | 324 |
| Maße | 174 × 247 × 25 mm · 730 g |
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