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The Online Copywriter's Handbook 2. Ausgabe
Robert Bly
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The Online Copywriter's Handbook 2. Ausgabe
Robert Bly
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
336 pages, Illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 16. März 2003 |
| ISBN13 | 9780658020995 |
| Verlag | NTC Publishing Group,U.S. |
| Seitenanzahl | 336 |
| Maße | 153 × 229 × 20 mm · 502 g |
| Sprache | Englisch |
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