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The Father of Spin: Edward L.Bernays and the Birth of Public Relations Reprint edition
Larry Tye
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The Father of Spin: Edward L.Bernays and the Birth of Public Relations Reprint edition
Larry Tye
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
304 pages, Illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 1. September 2002 |
| ISBN13 | 9780805067897 |
| Verlag | Henry Holt & Company Inc |
| Seitenanzahl | 304 |
| Maße | 216 × 142 × 21 mm · 362 g |
| Sprache | Englisch |
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