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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing - Very Short, Fairly Interesting & Cheap Books
Jim Blythe
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing - Very Short, Fairly Interesting & Cheap Books
Jim Blythe
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
160 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 18. Oktober 2006 |
| ISBN13 | 9781412930888 |
| Verlag | SAGE Publications Inc |
| Seitenanzahl | 160 |
| Maße | 298 × 130 × 15 mm · 180 g |
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