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Do You Want to Keep Your Customers Forever? - Harvard Business Review Classics Reprint edition
Joseph B. Pine
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Do You Want to Keep Your Customers Forever? - Harvard Business Review Classics Reprint edition
Joseph B. Pine
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
96 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 2. März 2010 |
| ISBN13 | 9781422140277 |
| Verlag | Harvard Business Review Press |
| Seitenanzahl | 96 |
| Maße | 127 × 172 × 7 mm · 82 g |
| Sprache | Englisch |
Alle Titel von Joseph B. Pine ansehen ( u. a. Taschenbuch )