Winning in Emerging Markets: A Road Map for Strategy and Execution - Tarun Khanna - Bücher - Harvard Business Review Press - 9781422166956 - 28. April 2010
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Winning in Emerging Markets: A Road Map for Strategy and Execution

Tarun Khanna

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Winning in Emerging Markets: A Road Map for Strategy and Execution

Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.


272 pages, Illustrations

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 28. April 2010
ISBN13 9781422166956
Verlag Harvard Business Review Press
Seitenanzahl 272
Maße 162 × 239 × 29 mm   ·   492 g

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