Invisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing - Jeff Lotman - Bücher - Lioncrest Publishing - 9781544507262 - 11. Mai 2020
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Invisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing

Jeff Lotman

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Invisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing

Ask the CMO of any consumer packaged goods company and they'll tell you: their industry is extremely competitive. When you're using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge. Everyone is looking for an edge, and yet there's one area of marketing that remains largely unexplored. In fact, according to Jeff Lotman, it's almost invisible.

What is this form of marketing with such untapped potential? Brand expansion through licensing.

Most people want nothing to do with licensing because they think it means slapping their logo on a product or letting a third party run amok with their brand. In Invisible Marketing, Jeff shows you the true promise of licensing: creating new entry points for people to discover your brand. With proper licensing, you'll outflank the competition by entering into unexplored categories and connecting with new customers. By following Jeff's step-by-step process and learning from the success stories of well-known brands, you'll also be equipped to deepen the relationships with your existing customers.


144 pages

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 11. Mai 2020
ISBN13 9781544507262
Verlag Lioncrest Publishing
Seitenanzahl 144
Maße 140 × 216 × 13 mm   ·   322 g
Sprache Englisch