Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days - Shiv Narayanan - Bücher - Lioncrest Publishing - 9781544519968 - 27. April 2021
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Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

Shiv Narayanan

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Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days

When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.




In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.


134 pages

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 27. April 2021
ISBN13 9781544519968
Verlag Lioncrest Publishing
Seitenanzahl 134
Maße 214 × 139 × 15 mm   ·   176 g
Sprache Englisch  

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