Break-Through Branding: Positioning Your Library to Survive and Thrive - Suzanne Walters - Bücher - Neal-Schuman Publishers Inc - 9781555707668 - 17. Mai 2013
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Break-Through Branding: Positioning Your Library to Survive and Thrive

Suzanne Walters

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Break-Through Branding: Positioning Your Library to Survive and Thrive

Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.


200 pages, Illustrations

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 17. Mai 2013
ISBN13 9781555707668
Verlag Neal-Schuman Publishers Inc
Seitenanzahl 200
Maße 215 × 277 × 12 mm   ·   512 g