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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Third edition
David Michaelson
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Third edition
David Michaelson
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
289 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 30. Januar 2017 |
| ISBN13 | 9781631577611 |
| Verlag | Business Expert Press |
| Seitenanzahl | 289 |
| Maße | 228 × 153 × 24 mm · 472 g |
| Sprache | Englisch |
Alle Titel von David Michaelson ansehen ( u. a. Taschenbuch )