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Channel Management: Marketing 04.07 - Express Exec
Patrick Forsyth
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Channel Management: Marketing 04.07 - Express Exec
Patrick Forsyth
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
120 pages, Ill.
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 3. April 2002 |
| Ursprünglich erschienen | 2001 |
| ISBN13 | 9781841121956 |
| Verlag | John Wiley and Sons Ltd |
| Seitenanzahl | 120 |
| Maße | 138 × 177 × 9 mm · 122 g |
| Sprache | Englisch |
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