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Principles of Integrated Marketing Communications: An Evidence-based Approach 2 Revised edition
Ang, Lawrence (Macquarie University, Sydney)
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Principles of Integrated Marketing Communications: An Evidence-based Approach 2 Revised edition
Ang, Lawrence (Macquarie University, Sydney)
This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking.
Worked examples or Exercises
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 23. Februar 2021 |
| ISBN13 | 9781108703116 |
| Verlag | Cambridge University Press |
| Seitenanzahl | 476 |
| Maße | 255 × 198 × 24 mm · 1,05 kg |
| Sprache | Englisch |
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